CÎROC was founded in France by Jean-Sebastien Robicquet, whose family hails from the wine-growing region of Bordeaux. Robicquet, whose family has been in the wine business for 400 years dating back to the 17th century, had studied winemaking in university before moving into spirits instead. Having worked for French cognac-maker Hennessy for ten years, he was approached by the British-based Diageo – which owns a 34% stake in Hennessy – to produce a vodka made from grapes as opposed to grain or potato common among most vodka. Jean-Sebastien Robicquet is recognized as a "Commander of Bordeaux" by the Great Council of Bordeaux for his accomplishments in the field of wine/liquor.
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